Financial Marketing Services offers our client banks innovative, customized and proven marketing
concepts designed to insure the smooth and successful outcome of the capital acquisition process.
Once the independent bank is fully capitalized and open for business, FMS then provides precision
marketing tools created specifically to establish recognition and brand equity within the
community.
Our promotional programs are designed to carry customized messages to your bank's target audience.
With the flexibility to address image, product, service or price, these strategies emphasize targeted
direct mail. Utilizing high-quality, in-house print technologies, we can quickly and cost-effectively
tailor a campaign into a very specific audience. By eliminating the need for out sourcing high volume
print runs we bring the cost per item down.
In addition, these programs allow for their natural migration into newspaper ads, if it is determined
that traditional media can support the client's goals and/or extend the campaign's reach. If it is
determined by the bank's management or the marketing committee that other products, services or
market niches need to be developed, the promotional styles recommended here can be easily modified
to accommodate multiple goals.
